Service Mark

Theraplay® is a registered service mark of The Theraplay Institute. Our mark is registered in the U.S., Canada, the United Kingdom, Europe (except for Germany, Austria, Switzerland and Benelux), Australia, Indonesia, Japan, New Zealand and South Korea. Registration is pending in Hong Kong and Chile. A service mark is a word used by an entity to identify and distinguish its services from the services of others and to indicate the source of those services. Thus, The Theraplay Institute owns the rights to the service mark “Theraplay®” and therefore has the right to control its use. What follows is a description of appropriate ways to use the Theraplay service mark.

First, any reference to Theraplay, whether describing the activities, training, or theory of the Theraplay model, should include an indication that it is a registered service mark of The Theraplay Institute. This can be accomplished by including the letter R enclosed in a circle, thus ®, next to Theraplay the first time it is used in a document and in the title of any published material. It is not necessary to use the mark every time the word Theraplay is used. However, it should be always the first time, and in the registration statement below. In addition, the following phrase should be included (possibly as a footnote): “A registered service mark of The Theraplay® Institute, Evanston, IL, USA.”

Second, we encourage those who attend Theraplay training, to use the Theraplay principles and techniques in their own setting.

  • After attending the Level One training you can describe what you are doing as Theraplay principles, but cannot say that you are doing Theraplay or conducting Theraplay sessions.
  • After enrolling in the Theraplay practicum and completing Foundational or Intermediate level, you can describe your work as ‘Theraplay Informed Practice’. You can say that you are working toward certification as a Certified Theraplay Practitioner
  • After completing the supervised practicum and all other requirements for Certification, they can call themselves Certified Theraplay® Practitioners and refer to their work as Theraplay®.

Once trainees become Certified, they can use the Theraplay® name in written statements about their practice. Reference to Theraplay in written statements in agency brochures, business cards, private practice advertising, and other published material should be followed by the service mark registration notice symbol ® and footnoted with the following phrase: “A registered service mark of The Theraplay® Institute, Evanston, IL, USA.”

The Theraplay Institute also owns the registered service mark, Sunshine Circles® in the United States.

To report an unauthorized use of our service marks, please Contact Us!

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